- Do you name it by region, like the Queens Literati, a local club in my borough,
- Or by what you read, like the Booker Prize Book Club?
- Do you pick by the gender of the group's members, like Dashing Divas or Book Club for Men?
- Or age? Like Young at Heart?
- Or maybe just something quirky and random that describes your unique group?
Book club naming is definitely an exercise in branding. Can you name your club something if another club is already using that name? I don't mean to ask this in terms of copyright but more in terms of etiquette. Is there etiquette around choosing a name that's already in use?
I can't recall having been part of a club at its inception, so I've never had to name a club, but the question came up because the bookstore where I used to work is forming two young-adult book clubs, one for teens and one for adults. I tried brainstorming some names but I was torn between names that were too age-specific and possibly unappealing to the adults especially, and names that were cool but not specific enough to the topic. What would you name these clubs?
Have you ever decided not to join a club because of its name, even if the topics or affinity interested you? I've been in several over the years- one for local alumnae of my college, one that was religious and I tried a couple of library book clubs and MeetUp groups in NYC. Some of them have stuck longer than others, but naming always seems to be an issue. What are your thoughts?