A couple of weeks ago I participated in a Twitter chat on the subject of bookstore blogs and the consensus from booksellers seemed to be that their customers want to know about events and want a blog that transmits the personality of the store while offering customers content they're interested in. Sounds simple, but how do you get it done, and how do you evaluate results?
As a bookstore customer, I like engagement and unique content; I don't want to read the same promotional blurbs I'm seeing everywhere else. I want to hear about idiosyncratic arrivals, selections that make that particular bookstore unique, and I want to interact with the blog. From a customer perspective, I think it's nice when the comments are posted quickly so I can see my comment on the blog and if the blogger wants to respond in the comments, great. I don't want to talk into a void!
If you're a bookseller, how do you view store blogs? Does your store have one? How do you delegate or divide up the workload? Writing a blog is a lot of work; you have to come up with ideas, come up with a schedule, write the posts, respond to comments, and keep it going over time. When you also have to wait on customers, stock shelves and do all the things you have to do to run or work in a store, blogging may be the last thing you have time for.
I'm fascinated to learn more about blogging for a bookstore and I hope you'll share your thoughts and experiences, whether you sell books or buy them!